At People Ink, we are passionate about helping organizations create high performance cultures. We help our clients go from good to great based on a proven track record with world-class brands, the Built on Values® Culture System, the online platform People Ink Pro®and the best- selling book, Built on Values®.



Ann Rhoades 2016 TED X


 The Big Idea

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Learn how to “build your culture like a pro” with People Ink Pro®.  Our online platform provides the knowledge and tools to create a values-centric high-performing culture based on the following five key steps of the Built on Values® system.

1.  CREATE A VALUES BLUEPRINT®:  The Values Blueprint® is the foundation for establishing an organizational culture built on values. People Ink pro helps you produce a Values Blueprint® in a collaborative team process that defines values and behavioral expectations for all employees. 

2.  HIRE “A” PLAYERS WHO MIRROR THE VALUES:  One of the most important things you can do to create and sustain a values-based high-performance culture is to recruit and hire ”A” players that mirror your values.  People Ink Pro provides the knowledge, training, and tools for implementing an effective values-based hiring process thus improving your overall hiring results.

3.  ESTABLISH A SYSTEM OF REWARDS AND ACCOUNTABILITY:  It isn’t enough to hire “A” Players.  People Ink pro provides strategies and other resources to ensure employees stay engaged by rewarding people and holding them accountable for living the values daily.

4.  INCORPORATE VALUES INTO YOUR BRAND:  Your people are your brand and must deliver on your brand promise every day, with every customer contact. People Ink Pro provides strategies and other resources to incorporate your values into your brand which helps attract and retain the best talent, win customer loyalty, and increase bottom line results.

5.  ESTABLISH A CONTINUOUS DISCIPLINE TO SUSTAIN YOUR VALUES: Creating a high-performance organizational culture will have an immediate performance impact.  While the system for creating a Built on Values® culture is simple, it is not easy.  Doing the right things well, every time, requires discipline and integration of your values into the DNA of your organization. People Ink Pro provides a system for monitoring and assessing your culture through continuous improvement. 


Build Your Culture Like a Pro.

Pro tools to help create a thriving and engaged workplace.

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Values Blueprint Pro™

A well-defined Values Blueprint® is the core of a values-centric culture.


PeoplePix Pro®

Hiring “A” Players does not happen by gut feel.

What can People Ink Pro® Licensees Offer?

People Ink Pro® Online Products

  • Classroom and Virtual Instructor-led Training for creating your “culture by design”

  • Facilitation and consulting for implementing the Built on Values® Culture System

  • Access to the online People Ink Pro® platform with training, videos, resources and

    interactive “wizard” applications

  • Built on Values® Coach Certification


WELCOME TO SMCOVEY. YOUR KNOWLEDGE HUB.